Insights

Dive into the world of brand management with our collection of articles and white papers.

FEATURED WHITE PAPER

Proactively envisioned multimedia based expertise

...and cross-media growth strategies

case studies

Jeld-Wen - A Seamless Extension

Limited time, limited resources, limited abilities.

It became clear that JELD-WEN was in need of outside help to help facilitate their ongoing (and increasingly complex) marketing demands. This included the complete management of all brand assets and requests, as well as the assurance of consistency in both their quality and the overall process. All without inflating costs or budget.

case studies

Mark’s - Searching for structure

The Multi-Vendor Conundrum

The lack of connectivity between the third-party partners meant internal stakeholders had to spend a lot of time managing the vendors to mitigate inconsistencies in look, feel and messaging between the programs. The number of vendors also resulted in an inflated budget line. They needed to find a way to deliver the same programs in a more efficient way.

case studies

Scotiabank - Partners in Success

BE CONSISTENT… AND FLEXIBLE

With more than 90,000 employees and 1,000 branches across Canada, Scotiabank needed a way to manage their marketing materials that not only controlled brand and message consistency, but ensured compliance with strict industry regulations at the branch level. The solution also needed to allow flexibility for regional customization, all while reducing the amount of internal marketing oversight needed.

case studies

The North West Company - More from Less

Increase efficiency, reduce overhead

The North West Company is a vital supplier of merchandise and goods to a broad range of Northern communities. Each region they serve, whether it be Nunavut, Northwest, Territories, or Alaska, has unique requirements, including pricing structure and stocking requirements. With many of these regions also operating under their own banner, the NWC flyer program had become complex, taking up a lot of resources and time, and introducing risk.

Tia Bereznay

Oct 2