Blog / Case Studies / Jeld-Wen

Colin Whitney

Oct 4 • Read

Jeld-Wen - A Seamless Extension

With their marketing resources already stretched thin, JELD-WEN was struggling to keep pace in a market that was only increasing in competition.

It became clear that JELD-WEN was in need of outside help to help facilitate their ongoing (and increasingly complex) marketing demands. This included the complete management of all brand assets and requests, as well as the assurance of consistency in both their quality and the overall process. All without inflating costs or budget.

Key Issues

Ensure consistency and accuracy in all brand messaging
Improve turnaround times and speed 
to market
Reduce costs
Establish defined processes at every level

Our Approach

A Dedicated Team with Dedicated Tools

Direct Focus created a committed JELD-WEN team and armed them with custom-made tools

Consisting of account managers, production artists, graphic designers, digital marketers, and copywriters, the dedicated JELD-WEN team is immersed in the brand. In addition, tools and resources created specifically for JELD-WEN centralized all marketing materials, allowing for easier facilitation of these materials to the entire network of partnered dealers and brand representatives. It also assists in the formalized content management of all brand materials, and even the management and monitoring of marketing dollars.

THE RESULT

Mutual Success

By becoming an extension of the business, Direct Focus now has shared goals with JELD-WEN, meaning they both benefit from the brand’s success. This investment has led to a relationship built on trust, which allows JELD-WEN to feel comfortable and confident in Direct Focus’ ability to deliver on all fronts, helping the brand grow and be seen as a leader in the industry. 
JELD-WEN is prepared for further growth in the future, as well, with set processes and protocol
Mutual Success
Brand Growth
Built to Meet Future Growth
Written By

Colin Whitney

VP, Creative & Digital Services

A brand and strategy focused Creative Director, Colin excels at thinking outside of thebox to deliver top-notch creative solutions for our clients.

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