Blog / Case Studies / Mark’s

Emily Sanders

Oct 2 • Read

Mark’s - Searching for structure

With an in-house marketing team being kept busy with rapid growth, outside partnerships were needed to facilitate the delivery of various aspects of their marketing program.

The lack of connectivity between the third-party partners meant internal stakeholders had to spend a lot of time managing the vendors to mitigate inconsistencies in look, feel and messaging between the programs. The number of vendors also resulted in an inflated budget line. They needed to find a way to deliver the same programs in a more efficient way.

Key Issues

Better coordinate outside marketing partnerships
Reduce bottom line
Improve quality 
of outputs
More dependable marketing structure

Our Approach

A Consolidated Approach

By getting to the root of the issue, Direct Focus can 
offer better solutions

In order to completely understand Mark’s complex requirements, Direct Focus led a series of Business Process Mapping sessions with key stakeholders from both Mark’s and existing external partners around creative development for their flyer, in-store signage, radio production, ROP, photography, and videography. These exercises were used to map current processes relating to each program, identifying areas where duplication of resources and/or effort existed and in turn, built out a consolidated approach to marketing management.

THE RESULT

Streamlined Service

With an abundance of their external services consolidated with one agency partner, Mark’s now boasts improved speed to market. Direct Focus’ efficient practices have led to consistent speed and quality in the in the design, development, and execution of vital Mark’s assets to be used for flyers, in-store, e-commerce, social media, online, video, and more. As a result of less overhead and oversight, the mandated 30% marketing budget cost savings was achieved without compromising the quality or volume of in-market activity.
30% Cost Savings
Service Consolidation/Vendor Reduction
Maximum Workflow Efficiency
Written By

Emily Sanders

Account Manager, Sales

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