Blog / Case Studies / The North West Company

Tia Bereznay

Oct 2 • Read

The North West Company - More from Less

With complex requirements, The North West Company needed to increase efficiency and reduce overhead.

The North West Company is a vital supplier of merchandise and goods to a broad range of Northern communities. Each region they serve, whether it be Nunavut, Northwest, Territories, or Alaska, has unique requirements, including pricing structure and stocking requirements. With many of these regions also operating under their own banner, the NWC flyer program had become complex, taking up a lot of resources and time, and introducing risk.

Key Issues

Location-specific pricing structures and product requirements
Multiple regional languages
Too many errors and oversights
Inefficient use of resources and time

Our Approach

Efficiency Through Consistency

New, mapped-out processes helped Direct Focus bring stability to The North West Company flyer program

Direct Focus began by identifying the requirements for each individual flyer to see what specific challenges they faced and to find opportunities for greater efficiency. Once all of the processes were mapped out, the NWC flyer production team was absorbed by Direct Focus to both reduce NWC’s overhead and ensure minimal disruption as new, streamlined practices were implemented. This dedicated team is responsible for every aspect of the flyer program, from capturing and editing product photography to designing themes, organizing flyer layouts, managing regional product lists and price variations, and managing print production.

THE RESULT

Reliable Delivery

The North West Company flyer is now the product of an efficiently run, stable, and repeatable system.

The NWC flyer program is now systematic in its approach, with structured processes, accepted best practices, and multiple checkpoints in place to avoid oversights. In addition to the added efficiency and automation, the dedicated NWC team’s familiarity with the brand allows more time and freedom for big-picture thinking for those within The North West Company.
Reduced Overhead
Increased Operational Efficiency
Deliver Consistent Quality
Written By

Tia Bereznay

Digital Marketing Specialist, Digital Services

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