Scotiabank - Partners in Success
Scotiabank’s needed an agile solution that brought marketing materials to a wide-variety of locations and partners.With more than 90,000 employees and 1,000 branches across Canada, Scotiabank needed a way to manage their marketing materials that not only controlled brand and message consistency, but ensured compliance with strict industry regulations at the branch level. The solution also needed to allow flexibility for regional customization, all while reducing the amount of internal marketing oversight needed.
Integrated Asset Management
Before a strategy could be developed, an in-depth, strategic assessment took place that allowed Direct Focus the ability to properly analyze the current system.
Optimized Marketing Management
Greater simplicity and greater control were positive results seen from this course of action.
Graphic Designer, Creative Services